Designing a Landing Page for Zero Vape’s E-Commerce Platform
Zero Vape, a local vaporizer store in Toronto, offers a wide range of vape products, from e-liquids to devices and accessories.
With their current brick-and-mortar operation thriving, they now have their sights set on broadening their horizons through the establishment of an e-commerce platform to cater to online clientele.
My task is to develop an online platform that maintains and elevates the exceptional customer satisfaction experienced in the physical store. Through intuitive design and personalized service, I aim to craft a digital space that captures Zero Vape's inviting ambiance, product knowledge, and sense of community.
Role
User Research
Web Design
Client
Zero Vape
Zero Vape
Duration
2 Weeks
Tool
Figma
Adobe Photoshop
CHALLENGE
How might we differentiate ourselves in the competitive market?
RESEARCH
Competitor Research
I decided to delve into competitor research to gain insights into the expectations of users - website usability, visual design, and functionality in similar contexts or events. In fact, Canada has over 2,300 vaporizer stores and more than 1,600 e-commerce platforms dedicated to vaping products.
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Extensive Product Selection: A wide range of products is offered and catered to various vaping preferences and needs.
Community Engagement: Features like events, forums, and localized information encourage user engagement.
Commitment to Accessibility: Accessibility features implemented - screen reader compatibility, adjusting text size, etc.
Live Chat Support: The service enhances user satisfaction by allowing users to communicate directly with support staff in real time.
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Empty User Ratings: The lack of actual user ratings can create a perception of inactivity or lack of user engagement.
Overwhelming Amount of Text: Excessive amount of written content overwhelms users and make it difficult to focus on essential information.
Lack of Visual Differentiation: The lack of visual differentiation challenges users to distinguish between products.
Unwelcoming UI Features: The lack of visual cohesion and fail to create a welcoming atmosphere due to disorganized UI components.
Reference
Qualitative Research
Delving into Google reviews provided direct user feedback, guiding me in transitioning features to the online platform. It served as a compass, highlighting areas for improvement and aspects of the user experience to explore further.
Rated 4.9 / 5
Retrieved from Google Review
IDEATE
Design Principle
Inviting Atmosphere
Infusing recognizable design elements and conventions to foster a feeling of familiarity and user-friendly navigation.
Customer Satisfaction
Prioritizing transparent communication across the interface and featuring customer support resources for easy access.
Streamlined Structure
Crafting a visually clean and organized layout, emphasizing essential components while eliminating clutter.
Color Palette
Deep Blue #5050FF
Conveys a sense of trust and reliability
Indigo Purple #624BEA
Adds a vibrancy to the palette
Lavender Purple #A45BCE
Symbolizes exclusivity
Typography
Roboto's readability and versatility make it a popular choice for websites and its clean lines and balanced proportions align well with the professional yet welcoming vibe of Zero Vape.
DELIVER
REFLECTION
Taking full ownership of every aspect of the platform—from its initial conception to its final execution—challenged me to stretch beyond my comfort zone and harness my creativity to address various challenges. In the end, I found myself gaining not only technical expertise but also a deeper understanding of my own capabilities and creative process.